Deca-Laurel 2023: Tennyson C. on receiving the milestone for Sachi’s legacy

by Aisha Capulong

An attestation to Sachi's outstanding reputation in the design world, the Deca-Laurel Award recognition adds to Tennyson’s growing list of achievements

Tennyson, in all his professional cordiality, is an utter delight to speak with. Sincere in his words and form, the Sachi Chief Design Officer excitedly shares what he deems to be his studio’s success blueprint: consistent branding and precise execution. Tennyson’s unfaltering approach to branding is one that invests in strong, recognisable narratives that fully showcase Sachi’s vision to any observer. Accuracy in execution has also been vital for the design studio. From initial concept to project delivery, the minutest of details are attended to with the same level of enumeration as the ‘weightier’ decisions, like deadlines or concept changes. This helps Tennyson and team ensure client trust at every step of the way.

As the Chief Design Officer reflects on his journey with Sachi, he acknowledges the significant impact building a cohesive team can make on a studio’s progress. To put together a group of individuals with shared objectives could mean a more streamlined process that leads to innovation — Tennyson only wishes he did it sooner. “While every experience has contributed to our growth, emphasising [this] earlier could have resulted in even smoother and more efficient outcomes.”

When he is asked where he sees Sachi in the next ten years, Tennyson cites his intention to evolve the design studio’s portfolio to one that encompasses a large and diverse range of projects, from luxury hospitality ventures to spaces that prioritise sustainable practices. He sees environmental responsibility as an initiative worth devoting to, since it ultimately benefits the very communities Sachi serves. Ultimately? Tennyson is working to position his studio as an industry leader, discerned by its exceptional design and brand integrity.