THAIFEX – HOREC Asia

THAIFEX – HOREC Asia 2025: A grand spotlight on sustainability and innovation shaping Asia’s growth in the global HoReCa industry

Hosted in Thailand, the epicentre of this year’s booming HoReCa sector unveils world-class innovations to tackle global challenges for sustainable growth

Highlights include:

• THAIFEX – HOREC Asia 2025 is expected to receive 20,000 trade visitors and host up to 500 top buyers from Asia
• Thailand’s hospitality market size is projected to grow from 1.4 billion USD to 1.9 billion by 2029
• THAIFEX – HOREC’s Xperiential Zone will preview product innovations that are transforming Southeast Asia’s landscape, alongside live workshops and culinary demonstrations for trade visitors

THAIFEX – HOREC Asia 2025, one of the most influential hotel, restaurant and catering (HoReCa) gatherings in Southeast Asia, is set to take place from 5 – 7 March 2025 at IMPACT, Muang Thong Thani in Bangkok, Thailand, where the region’s biggest players will be showcasing the latest innovations shaping the future of the industry.

Forging partnerships

The event will feature over 400 brands from 23 countries and regions, drawing 20,000+ global trade visitors. Visitors can access industry conferences comprising of panel discussions by global thought-leaders at the THAIFEX – HOREC Academy, and join networking opportunities through an invite-based buyers programme, set to host up to 500 top buyers in Southeast Asia.

The programme has seen promising results from the inaugural THAIFEX – HOREC Asia last year which attracted the largest congregation of more than 390 buyers invited from 24 countries and regions, with the total trade value estimated to be more than 100 million USD.

Asia: The new epicentre of global growth

By 2040, Asia is expected to account for over 50% of the world’s GDP, with Thailand emerging as a major contributor to regional trade with its unique strategic advantages. Within the HoReCa sector, Thailand is a regional powerhouse and strategic hub with a market size that is projected to grow from 1.4 billion USD in 2024 to 1.9 billion USD by 2029. Across markets in Southeast Asia, the Average Daily Rates (ADRs) in hotels are soaring over 20 percent above pre-pandemic levels, driven by a revival in leisure tourism.

“Our deep understanding of the HoReCa landscape allows us to create experiences that not only reflect industry trends but also drive meaningful business outcomes. Thailand, as a strategic location
within Southeast Asia, offers an expansive domestic market coupled with cost competitiveness and sustained high growth potential, making it an ideal destination for a world-class trade show and gateway for businesses to leverage Thailand’s position as a regional leader in hospitality,” said Mathias Kuepper, Managing Director and VP Asia-Pacific at Koelnmesse.

Unveiling global trends at THAIFEX - HOREC Asia 2025

Themed ‘Shaping the Future of HoReCa’, THAIFEX – HOREC Asia 2025 will address the most pressing challenges and opportunities facing the industry today such as:

• Sustainability: As sustainability rides high on the forefront of global priorities, the tradeshow will spotlight eco-friendly solutions, including resource-efficient innovations, sustainable sourcing and zero-waste initiatives for hotels, restaurants, and catering businesses.

• Digital experiences: The rise of AI, IoT and automation is reshaping the hotels, restaurants and catering sectors. Visitors can experience cutting-edge technologies that enhance operational efficiency and personalised customer experiences that create competitive advantages.

Live workshops and other supporting programmes at THAIFEX – HOREC Asia 2025

The THAIFEX – HOREC Xperiential Zone will take centrestage, showcasing some of the most innovative and groundbreaking solutions that will be shown for the very first time, and visitors can sign up for a guided tour consisting of live workshops and culinary demonstrations.

The trade show will also feature other supporting programmes and awards like the THAIFEX – HOREC Innovation Awards, ASEAN Barista Team Championship and Thailand Ultimate Housekeeping Challenge. Experience a trade show like no other, where exhibitors are segmented clearly into six trend topics across nine HoReCa segments: Bakery & Ice-cream, Café and Bar, Cleaning and Laundry, Dining, Furnishing, Kitchen, Services, Tech and Wellness over 27,000 square metres.

Registration now open: Discover the innovations

THAIFEX – HOREC Asia 2025 is a convergence of ideas, innovation and business networking opportunities.

Grab your free passes and register here: www.thaifex-horec.asia/for-visitors/become-a-visitor

THAIFEX – HOREC Asia 2025 and THAIFEX – Anuga Asia 2025: Two trade shows, two distinct focuses

THAIFEX – HOREC Asia 2025 will run from 5 – 7 March 2025 at IMPACT, Muang Thong Thani, Bangkok, focusing exclusively on the HoReCa sector (hotels, restaurants, cafés and catering). It highlights specialised equipment and innovations tailored to the hospitality industry.

Later in the year, THAIFEX – Anuga Asia 2025, Asia’s largest F&B trade show, will run from 27 – 31 May 2025, offering a broader stage for food and beverage innovations, global partnerships and avant-garde trends. Registration for THAIFEX – Anuga Asia 2025 will open on 10 March 2025.

For more details, visit www.thaifex-horec.asia and www.thaifex-anuga.com