Deca-Laurel 2023: Nick Fong & Alex Lee on leadership and excellence in design

by Aisha Capulong

Now focusing on broadening Nu Infinity's global reach, Nick encourages aspiring entrepreneurs to balance creativity with business strategy if industry longevity is what they seek

Nick carries himself with incredible poise and humility, and it is undoubtedly this very same sense of calm with which the top-rate Nu Infinity is led. The Co-founder & Director credits the studio’s priority for excellence as the element that has allowed it to reach where it is now: a design firm recognised for its long-term influence through the DECA-LAUREL Award. Nick guides his team to assume their every project is award-winning by default. Even before conceptualisation is initiated, it is already part of their mindset to imagine the project receives world-scale scrutinisation and analysis.

Now having reached incredible milestones, from international awards to a team larger than ever imagined, Nick no longer has any specific goals in mind. “The sky is the limit,” he breezily comments. The Nu Infinity co-founder simply wishes to travel more and make industry connections on a global scale, which ultimately ties in with the broad mission of cultivating his studio into a global brand.

For fellow design entrepreneurs aspiring to reach where Nu Infinity stands, Nick advises on finding an artful balance between creative endeavours of the business and the strategic decisions that will lead to its growth. Speaking from experience, he expands on how easy one can get carried away in their passion for design, but to become something in the industry, business strategy is a factor that needs to be considered to cater to the certain direction they may have in mind for the studio overall.