WEDA 2023: Catherine Cheng on Creteart Design Studio’s success

by Aisha Capulong

Catherine speaks on how managing and training her team over at Creteart Design Studio offers her a rewarding opportunity for personal growth and development in this exclusive interview with QCtv

A giant source of inspiration for Creteart Design Studio’s Catherine is her posse of close girl friends who are all equally successful in their own right. “They trigger me to become more proactive and achieve higher level[s] in my career,” she fondly remarks. With a support group as empowering as that, it is no wonder Catherine has led her design studio through numerous beds of roses, from winning international awards to landing a project with toy giant brand, Mattel.

She sees building and nurturing a team to be her career’s greatest challenge, but one that is welcomed with open arms. Catherine mentions how the shift to becoming the founder and director of a design studio came with strains she had not considered when she was a dedicated designer working on her own. Once a upon a time only dealing with deadlines and project quality, she now also has to train and manage, which Catherine finds to be an eye-opening adventure that she is excited to improve herself through.

At the question of, ‘What would you tell your younger self if you could travel back in time?’ the Design Director’s eyes visibly lit up with an endearing excitement and she answers with a sense of gratitude. Catherine is incredibly thankful for her younger self; she is who she is today because of all the effort, time and self-trust put in by her past self. She closes her answer with the sentiment that if your dreams do not scare you, they are not big enough.