Potocco joins 3daysofdesign in Copenhagen at the FRAMING exhibition space

Potocco returns for the second consecutive year to 3daysofdesign, the international festival that every June transforms Copenhagen into a city-wide stage devoted to contemporary design. For the 2026 edition, the brand takes part in FRAMING, a group exhibition bringing together some of the most interesting international brands at the iconic Odd Fellow Palace.

Now in its sixth edition, FRAMING stands today as one of the most significant moments of the Danish festival: an exhibition itinerary featuring over 40 international brands across the spaces of the historic 18th-century Rococo building, including both indoor and outdoor areas.

For the 2026 edition, Potocco unveils an installation curated by Rodolfo Agrella, the brand’s new art director from this year onwards. This first project developed for the company marks the beginning of a new visual direction, in which Agrella’s design sensibility interprets Potocco’s identity through an elegant and essential language. The installation places materials, textures and shapes in dialogue through a selection of new furnishings presented at Salone del Mobile.Milano 2026, expressing the company’s ongoing pursuit of craftsmanship, innovation and design culture. Agrella’s vision helps consolidate Potocco as a cultural reference, as much as a manufacturing one, celebrating its artisanal excellence and its refined ability to engage with the contemporary.

At the heart of this space is the new Stadium collection by Favaretto&Partners, presented as a comprehensive seating system that strikes a balance between comfort, lightness and material research. The chairs are displayed in the classic version with a wooden backrest, in the Cane version with a natural cane backrest, and in the upholstered version, while the dining armchair and lounge armchair are offered in the Cane version. A refined interplay of solid volumes, transparencies and tactile surfaces that celebrates Potocco’s manufacturing savoir-faire. Around this collection unfolds a dialogue with the new Kira table by Chiara Andreatti, placed at the center of the space as the compositional anchor of the installation.

Completing the installation is the Canyons sideboard by Omi Tahara, presented during the Milan Design Week and shown here in a refined burl-veneer finish, alongside a piece already featured in Potocco’s catalogue and part of a collection that has become a cornerstone for the company: the Graphic side table with a travertine top, by Mario Ferrarini and Victor Vasilev.

Through this new participation in 3daysofdesign, Potocco reaffirms its presence within the international landscape of contemporary design, bringing to Copenhagen a design vision that unites timeless elegance, material research and attention to detail. The commitment to consolidate the brand’s presence in the Northern European context stems from a natural affinity in values and aesthetics: the deep culture of wood, a long-standing part of Potocco’s know-how, translates into a solid and innovative craftsmanship, capable of resonating with the essential, refined language of Danish and Scandinavian design. An authentic identity, rooted in the Italian manufacturing tradition, yet oriented toward an increasingly international dimension, which today finds in foreign markets a partner attentive to quality, research and the contemporary spirit of design.

During 3daysofdesign, Potocco will also be present at Cosentino City Copenhagen in collaboration with Crevin, one of the leading Spanish textile companies, with whom the brand has long shared a well-established design partnership. A presence that testifies to the affinity between the two companies in material research, manufacturing quality and attention to detail. On display, the Stadium lounge armchair by Favaretto&Partners, presented with the new seat cushion upholstered in Crevin fabrics, and the Graphic side table designed by Mario Ferrarini and Victor Vasilev, characterized by a refined matte Carrara marble top.

Canyons by Studio Omi Tahara

The Canyons sideboard, designed for Potocco by Studio Omi Tahara, is a modular system composed of elements with different shapes and widths. Its structure is crafted from ash wood, with doors available in ash, lacquered finishes, or veneered in burl wood. The composition of the modules allows for flexible configurations, designed to adapt naturally to any space. The concept arises from a reflection on form and perception: as in a canyon, the sloping surfaces generate depth variations and a dynamic visual rhythm.

Graphic by Mario Ferrarini and Victor Vasilev

The Graphic collection, designed by Mario Ferrarini and Victor Vasilev, comprises a table, side tables, a bench, a writing desk and a sofa, and is available in both outdoor and indoor versions. The indoor side table combines ash wood, metal and marble in a light, essential structure, marked by slender geometric elements and functional surfaces. A versatile and elegant piece, conceived to engage harmoniously with Potocco’s signature collections.

Kira by Chiara Andreatti

From Chiara Andreatti’s design vision emerges Kira, a collection of dining tables defined by a solid presence and an essential formal language. The legs, crafted from solid ash wood, are characterized by delicate cross-section changes that lend the table a sculptural quality, and are connected by a bronzed brass detail, a decorative signature on the object. The tabletop, circular or barrel-shaped, is conceived to enhance the materiality of the components and the purity of the proportions.

Stadium by Favaretto&Partners

The Stadium collection, designed by Favaretto&Partners, comprises a chair, a dining armchair and a lounge armchair, all featuring a solid ash wood frame and an upholstered seat, which showcase Potocco’s craftsmanship. At the heart of the design is the backrest, which traces an elliptical curve that flows seamlessly into the armrests, evoking the gesture of an embrace.

Stadium Cane by Favaretto&Partners

The Stadium collection, designed by Favaretto&Partners, expands with the Cane version, introducing a backrest with a natural cane insert. The solid ash wood frame enhances the artisanal quality of wood and creates a continuous, harmonious gesture, where the curve of the backrest meets the armrests in a fluid movement. The light weave of the cane creates a refined contrast between constructive rigor and visual transparency, while the upholstered seat completes the composition, offering a sensorial experience of comfort.

*Images courtesy of Potocco

For more information, visit Potocco’s official website: https://potocco.it/en/