Poltrona Frau unveils brand new dedicated showroom in Kuala Lumpur

by Aisha Capulong

In partnership with luxury furniture gallery Stanzo Italia, Poltrona Frau opens its very first monobrand location in Malaysia at Kuala Lumpur's vibrant Jalan Maarof

Part of its retail expansion in Southeast Asia, Poltrona Frau‘s latest monobrand store in Malaysia is the first of its kind in the entire country. Showcasing its growing stronghold in the region, Poltrona Frau’s brand new showroom rests on Jalan Maarof in Bangsar, Kuala Lumpur at 500m² across two storeys.

The new space incorporates key design elements from the retail concept by multidisciplinary creative studio AMDL CIRCLE. Curated by Italian architect Michele De Lucchi, notable design details include a distinct flooring combination of ceramic and wood alongside walls adorned with geometric motifs in a sage green and steel blue colour palette, adding to the store’s sophisticated and contemporary atmosphere.

What’s more, the Poltrona Frau KL showroom is highlighted by its Beautilities Collection exhibition — a display wall of home complements and accessories — as well as the Material Library, a tactile space designed to mimic the interactive experience of haute couture boutiques while simultaneously boasting the brand’s comprehensive array of material finishes.

At the monobrand space in KL, patrons can explore the Poltrona Frau universe consisting of a handpicked selection of the brand’s iconic armchairs like 1919 and Dezza together with all its latest collections. Also on display is the Duo Collection, a collaboration between Poltrona Frau and artisan furniture company Ceccotti Collezioni.

In addition to Poltrona Frau pieces, the KL showroom features exclusive and unique pieces from Ceccotti Collezioni, marking this as the brand’s debut in Malaysia. Based in Tuscany, Ceccotti Collezioni is renowned globally for its exceptional artistry and expertise in woodworking. The company was acquired by Poltrona Frau in 2018 with the intention of combining its artisanal leather creations with expertly crafted solid woodwork.

Courtesy of Italauto for the KL monobrand store opening, a Ferrari 12Cilindri presented Poltrona Frau’s renowned expertise in automotive upholstery. This special addition to the showroom launch party offered car enthusiasts a unique opportunity to explore luxurious interiors and to gain a deeper appreciation for Poltrona Frau’s precise craft.

“As we inaugurate our new flagship store in Kuala Lumpur with our partner Stanzo Italia, we are thrilled to mark an important phase for Poltrona Frau in Southeast Asia. By including Ceccotti Collezioni in this space, we highlight the shared commitment to craftsmanship that unites both brands,” shared Nicola Coropulis, CEO of Poltrona Frau.

Throughout 2025, Poltrona Frau will expand its presence in the Asia-Pacific region by opening several key retail stores across India, Vietnam and Australia, creating new presences in cities like Hanoi and Kolkata. The brand anticipates these new openings to strengthen Poltrona Frau’s market visibility and contribute to the continued growth it has experienced in recent years.