Deca-Laurel 2023: Chloe Kuek’s strategic leadership behind Boldndot’s success

by Aisha Capulong

It is beyond any doubt that Chloe is Boldndot's powerhouse behind the scenes, and she opens up in this exclusive interview on how she tackles challenges with quick, effective measures

As Managing Director, Chloe is the powerful driving force that runs Boldndot’s behind-the-scenes and leads the studio’s numerous projects to its successful completion. An in on how she does so with an impressive calm is focusing on solving issues rather than dwelling on them through quick, effective measures. Chloe considers every challenge as a learning moment. In fact, her entire team at Boldndot openly welcomes feedback as they are always on the lookout for opportunities to further build on their skills.

To get to where they are now, Chloe looks back on their ten years in the industry and one thing she wishes she could have implemented sooner is a clearer definition of roles and responsibilities. She is of the idea that this could have significantly improved team coordination and led to a domino effect that could last a lifetime. By 2034, Chloe sees Boldndot actively and routinely collaborating with universities and design schools to develop their curriculum and provide for industry-relevant coursework programmes.

With an approach that ensures all their clients receive added value through every decision made, the award-winning studio regards design as a constant improvement of living spaces. When presented with the question of what advice she would like to extend for newer companies hoping to achieve Boldndot’s longevity, Chloe responds resolutely, “Continuously invest in high quality materials, skilled talent and innovative design practices. Staying ahead of industry trends will set your firm apart and drive sustained success.”