H.R. Owen Group Announces Official Appointment to Operate Aston Martin Q London, the Brand’s New Mayfair Flagship

H.R. Owen brings Aston Martin to Berkeley Square, returning one of the UK’s most iconic brands to the capital’s most prestigious locations.

H.R. Owen, Britain’s leading luxury motor dealer group, has officially been appointed to operate Aston Martin Q London, the British brand’s new flagship showroom at 14 Berkeley Square in the heart of the capital’s most prestigious location. Officially opened yesterday and welcoming clients from Monday 5 October 2026, it marks the return of an H.R. Owen-operated Aston Martin showroom in London after around 50 years, further cementing the Group’s position as home to some of the world’s most desirable luxury and performance car brands.

Spanning 587m² over two floors on the east side of the square, the showroom sits behind a Portland stone frontage bearing Aston Martin’s wings. Inside, a double-height central space framed by bronze-clad arches displays up to four models, while the specification lounge houses a materials library of more than 500 physical samples and a configurator screen measuring around eight metres wide. On the lower floor, a timber-panelled private consultation room, reached by a concealed guest lift or a glass and limestone staircase, hosts appointments and occasional events.

Ken Choo, CEO of H.R. Owen, said: “Aston Martin Q London represents an important milestone for our Group. Mayfair is home to some of the finest automotive retail experiences in the world, and we are proud to bring Aston Martin back into this exceptional address alongside our other prestigious showrooms. This new location, together with our Wandsworth aftersales facility, underlines our long-term commitment to offering clients the very best of British luxury motoring.”

Adrian Hallmark, Chief Executive Officer of Aston Martin, said: “Aston Martin Q London will play a uniquely important role in the world of Aston Martin. Not only does this dramatic and elegant space offer an excellent backdrop for our product range, but it gives us a prominent window in one of the world’s most pre-eminent luxury shopping destinations. We are delighted to be continuing our partnership with H.R. Owen, and I look forward to many more customer-facing events and activations in Mayfair.”

Aston Martin Q London joins an exceptional roster of H.R. Owen showrooms already established in Berkeley Square, including Ferrari, Jack Barclay Bentley, Bugatti, Rolls-Royce Motor Cars London and Lamborghini Mayfair, as well as the nearby Lotus Mayfair. The addition of Aston Martin further reinforces H.R. Owen’s position as the operator of the most comprehensive collection of luxury and performance car showrooms in the district, giving clients unrivalled access to the world’s most coveted marques within a single, prestigious postcode.

This latest opening builds on a period of sustained investment across the H.R. Owen Group, including the recent opening of Lamborghini Mayfair, the Group’s flagship multi-marque Hatfield development, and the award-winning refurbishment of Lamborghini Manchester. Today, the H.R. Owen Group represents 13 of the world’s greatest luxury and performance automotive brands.

For more information, check out H.R Owen’s official website.