Inside Doubble Interior: Growth, grit & culture with Naythan Low

Within five years, Doubble Interior has grown from a fledgling studio into a powerhouse of 30-over designers, a feat many would call ambitious if not audacious, but for CEO Naythan Low, his story is rooted less in speed and more in culture

Let’s start with the name. The doubled ‘B’ in Doubble Interior is no accident. It’s a statement, one that signifies giving more, doing more and being more than what’s expected. “It means Doubble service,” Naythan says with a grin, but beneath his wit lies a serious commitment. This philosophy shapes everything, from the way the studio provides their service to how Doubble Interior’s founding partners function for their company.

Designing from the inside out

At their Bukit Jalil headquarters, the atmosphere appears intentional. A mix of stillness and energy lingers in the air, a clear reflection of Doubble Interior’s design principles: form, fortis, function. Their spaces are crafted not just for aesthetics, but for movement, interaction, and emotion. Here, spatial design isn’t just about how things look, it’s also about how things feel.

The same ethos is mirrored in their team. Designers are trained to think beyond the surface, to decode how people live and engage with space so Doubble Interior can ultimately create environments that feel intuitive and personal.

No rules, just responsibility

The culture at Doubble Interior is far from conventional. Inspired by Netflix’s ‘No Rules’ Rules, the studio operates on full autonomy: no fixed hours, unlimited leave and minimal hierarchy. Designers have full ownership of their projects, from creative ideation to financial planning. In place of micromanagement, there is complete trust.

Mistakes? They’re welcomed at Doubble Interior. “There will always be hiccups,” Naythan explains. “We embrace and accept challenges and we’re not afraid of problems. I think that’s what make us grow. You may think that it’s chaotic but for us, it is a growing process.”

In fact, the founding partners even lead by example. Transparency, accountability, and humility are all part of daily operations.

The studio is also among the first in Malaysia to introduce a profit-sharing model. Designers earn based on output and quality, with the freedom to take on as many projects as they can manage, all backed by leads and support from the firm. In many ways, Doubble Interior resembles a hub of entrepreneurs operating under one roof.

Training with intent, growing with purpose

Accepted in batches, new hires go through a structured two to three-month training process that covers everything from pricing strategy, sales communication and even stress management. The holistic approach was specifically designed to build both competence and confidence in their designers before they set off on their entrepreneur-like career ahead with Doubble Interior.

But growth doesn’t stop there. As designers mature into larger-scale projects, the focus of their ongoing development then shifts toward technical skills and client dynamics. There is no one-size-fits-all at Doubble Interior. Each designer’s path is fully customized to highlight their particular strengths.

Interestingly, the studio rarely takes on seasoned designers. Years of working within rigid systems can be difficult to unlearn. Instead, Doubble Interior prefers fresh thinkers and those willing to adopt its open, fast-paced and agile culture.

The vision behind the brand

Naythan’s leadership language is one of empathy and clarity. A believer in the Chinese saying ‘to treat people with care’, he balances compassion with realism. Kindness is key, but, “don’t let others take advantage of you,” he entreats.

He also stresses on the importance of passion in creative leadership. “Not every task is a walk in the park,” he admits. “But if a large portion of your work is what you truly love, it will fuel you through the rest.”

More than anything, Naythan values his people. He does not see his team at Doubble Interior as a family, but rather as trusted partners and a group of individuals who share the same goals. “You can’t do everything alone, so take care of your people,” he reflects. “A happy team delivers better work.”

By staying several steps ahead and focusing on long-term opportunities, Naythan ensures that his team of designers are empowered to stay in their lane, confident that someone’s paving the road ahead.

To learn more about Doubble Interior’s culture and portfolio, visit www.doubble.group