Pioneers Of Laser Calligraphy, Rinacraft

Cutting-edge Wood

Pioneering laser cutting and engraving technology to make wood crafts nearly two decades ago, Rinacraft is bringing this art form to greater levels.

When Ahmad Fazrin Abdul Rahman first started Rinacraft, he was by himself with only a single machine. With hard work and effort, though, he is joined today by a team of 25 and 10 machines.

Seeing the endless potential of wood, Fazrin started Rinacraft and pioneered the laser cutting and engraving technology that he uses to make Rinacraft’s iconic Islamic calligraphy wood art, among a plethora of other crafts such as souvenirs with precisely engraved images and lettering. In 2003, when Fazrin began his craft, there were not many companies in Malaysia offering the same products, but with the advancement of technology and the apparent success of such beautiful artforms, there is plenty more competition today. However, what sets this brand apart today is the dedication to excellence in every area. Rinacraft believes in 24/7 customer service and having a lifetime warranty for each product. The team works tirelessly to finish the products, which require a blend of laser technology from machines to finishing touches from humans.

While the machines provide such precise and jaw-dropping results, manual work is of course necessary as well. Aside from the assembly of each product, the design of each product is also done by inhouse designers and calligraphers. The combination of human skills and experience and the accuracy of machinery is a match made in heaven.

The trend nowadays is dark-themed interiors and decorations to match. With that in mind, Rinacraft has also launched dark wood options for their products. The more classic mixed wood art pieces are also as popular as ever and are known as the “killer products” of Rinacraft. All in all, the wood-based pieces are always the ones most sought after because of the versatility of wood. Rinacraft also offers other base materials such as metal, but wood is not only more affordable, but it also provides a quality that can’t be found elsewhere. The upkeep for metal is also more tedious, but many types of wood ages well and is very versatile, blending in with many different color schemes and design concepts.

With the help of the Malaysian Timber Industry Board, especially in terms of the generous incentives for their equipment, Rinacraft has grown to be where they are today. They plan to continue expanding with the continual support from MTIB and export these unique crafts to other countries.